A thriving and engaged business community starts with interesting, relevant, conversation-starting community content ideas.
In this content-driven world, becoming a creator as a business is the only way to ensure sustained community growth and long term brand engagements, especially after people have converted to your customers.
Check out our top tips for building an engaged Fusion community.
Why create a business community on Fusion?
Fusion plugs you directly to your community so you can:
- Engage with them one-on-one or in a group.
- Promote your offers products, services, and content.
- Stop worrying about your brand getting lost in the online noise.
What comes after creating a business community?
Your customers did not join your community to be given in the same information that they’re going to get on all your other online platforms.
In other words, business community content has to be unique. But before content, comes strategy.
You don’t have to start things from scratch. The following are 4 business community content ideas you can plug into your strategy using the examples of real life, Fusion business communities.
1. Share internal company news and celebrations
Celebrate birthdays, weddings, intimate office celebrations, company milestones and employee appreciation in a community of people who understand the impact of the event. Café One does this by sharing employee celebrations like birthdays and weddings on their Fusion community, allowing team members to stay up to date on personal events.
Café One‘s Fusion community is also a place for laid-back, in-office conversations even though the team is mostly remote. This ensures a positive internal company culture where even new hires can feel included and like part of the team.
2. Show your community what you’re working on
Rarely do customers get to see what happens behind-the-scenes during the innovation stage of their favourites products or services. Give them creative peeks at your Fusion business community and how the magic is made.
The Business and Transaction community of Sterling Bank shares tidbits and behind-the-scenes in such a way that everybody in the team gets to see the creative process, share ideas and meeting highlights and take product ownership.
3. Share company CSR initiatives
Communities are the bedrock of our society.
Your business community platform can be used to encourage members to take part in community initiatives like to donate blood, participate in clean-up exercises, register to vote etc.
4. Share exclusive offers
This is especially for small businesses that don’t have the budget to run to run a huge campaign for the wider online audience instead who is smaller discounts for your fusion Community and prioritise for those quality over quantity
Food businesses on Fusion like Ibile Chow take advantage of this to make flash sales exclusive to their community.
TL;DR
What can you share on your Fusion business community?
- Internal company news and private celebrations
- Teasers of future products and creative process
- A closer look at your company’s CSR initiatives
- Exclusive offers and giveaways with a smaller budget
Thinking of how to supercharge your business growth? Community is your competitive advantage.
Create a business community on Fusion to start building authentic connections with your customers.
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